Internship Program Information

Public Relations Assistant

“When looking for an internship, no other stood out to me in the way Mixed Media did. I was intrigued by the clientele, website design and featured photos of Ginny with some celebrities like Liza Minnelli. As an animal lover, the selling point was when I read ‘We have a Mixed Media mascot. Students allergic to dogs please take note’. Not only did this appeal to me for my love of animals, but for its evidence of personality. In this line of profession, personality is one of the most important qualities and I can think of no one better to demonstrate this than Ginny. She is a mentor and friend who will teach you crucial tricks in the PR world, all while she offers you brownies, pie, and other delicious treats because she also happens to be a wonderful mother of two beautiful girls. I was able to be a stylist and attend a photoshoot of one of her music clients, which was not only fun, but educational. I also got the chance to help out at an art show, which had been a lifelong dream. As a singer, a Communications- PR major and Graphic Design and Visual Arts double minor, these experiences illustrate how many of my passions were fulfilled. Interning at Mixed Media was rewarding on many different levels and I will never forget how exciting it was when clients received press coverage. Ginny will help you network and offer you many more opportunities after your internship is complete, whether it is a job or a beautifully-written recommendation. I did not want to leave on my last day, but Ginny forever a friend.” – Kathryn “Kitty” McTeague, Roger Williams University, Fall 2011

“I learned a lot from you (Ms. Shea) and my time spent as an intern at Mixed Media Promo. The experience helped me grow my skills in the media industry and acquire beneficial hands on knowledge.”  - Angela Williams, URI, Fall 2011

“My experience as an intern at Mixed Media Promotions is one I’ll never forget. The internship provided me with a very in-depth look into the PR world and offered me the chance to work first hand with many different clients on various projects.  It was more than just tedious office work to pass the time.  Ginny taught me the tools you need to be successful in promotion and was all too willing to listen to any insight I had to offer. I got to utilize everything I had learned from both college and the internship into my own assigned projects and see how successful they were.  It’s one thing to just get any old internship over the summer, but to actually be able to work in a business like this is not something every college student has the chance to do.  Thank you so much Ginny!” – Caitlyn Darcy, 2011 Mixed Media PR Intern

“Working for Mixed Media was one of the most educational experiences I have ever had. I was really able to see first hand how a successful PR company is run and was able to apply what I learned in school in a real work setting. I really enjoyed working with Ginny as she prepared me for what to expect in a professional work setting after college. Interning for Ginny has prepared me for a successful professional career in PR more than any class could have.” – Chris Goldsmith, 2011 Mixed Media PR Intern

“I am so happy to have had the experience of interning at Mixed Media. I learned a lot about working at a PR company and now I feel better about heading into the “real world”. Ginny is a great mentor and I thoroughly enjoyed learning from her. I was able to practice my people skills, social media endeavors, and website work. It was a valuable experience to take what I learned in college classes and apply it to the internship. Now, I can apply what I learned in the internship to the next chapter in my life. Overall, this internship gave me the ability to dabble in something I enjoy and for that I am thankful!” – Devery Tracey, 2011 Mixed Media PR Intern

I interned for Ginny over summer 2010 and had a unique and educational experience. Ginny gives you tons of creative freedom to try out your own ideas and offer your own insight. With over 20 years of experience in the industry, Ginny’s media database is extensive and she let’s YOU contact the media personally. You also never know who you will meet, Peter Facinelli for example! If you want an internship where you won’t be making copies and getting coffee, Mixed Media is a perfect fit for you. Thanks! -Brit

“I have learned a lot working for Ginny. She handles a lot of different promotional ventures which keeps things exciting. I have been promoting everything from charity events, musicians, to movies. I even met Peter Facinelli from “Twilight” and watch him film some scenes for the movie we have been promoting…” -Brittany Onesti, 2010 Mixed Media PR Intern

Description
Mixed Media’s well-established internship program provides top caliber students an exceptional opportunity to explore and learn all aspects of publicity in a home-based business. Interns gain valuable knowledge and insight of the music industry, and importantly, make contacts in the media in this competitive field.

Responsibilities
Interns can be assigned to various clients, working closely with the owner Ginny Shea to assist in daily PR work including:

Media Relations

• Compiling/packaging press kits.
• Writing news releases.
• Coordinating promotional bulk mailings to targeted mailing lists for traditional press, TV and radio
• Mixing social and traditional media promotion campaigns
• Follow up calls, faxes, emails, postcard mailings for all packages mailed campaigns average 6 weeks.
• Arrange interviews for artists with newspaper critics, radio show hosts.
• Compile guest lists, arrange on-air CD/ticket giveaways, radio station ID’s/”drops.”
• Manage database.
• Request tear-sheets/story links, lay out/design for press kit duplication, send copies to client.
• Assist with the planning of record release parties/performance showcases guest list compilation.

Radio Promotions

• Solicit releases to radio stations in various formats-confirm all contact information.
• Follow up calls, faxes, emails, postcard mailings for all packages mailed.
• Charting releases requires more rigorous calling schedules.
• Contacting reporting stations during specific call times on a weekly basis.
• Average promotion lasts 6 weeks.
• Arranging on-air performance/interviews, promotional giveaways.
• Manage database.

Shopping Demos for Artists

• Create and establish relationships with record labels, managers, booking agencies, venues and festivals to enhance the career of the band/artist.
• Research and develop target market in data base.
• Compile/package press kits.
• Coordinating mailings.
• Follow up calls, faxes, emails, postcard mailings for all packages mailed.
• Manage database

Artist/Client Relations

• Attending live performances/shows in area, strategic meetings.
• Maintaining/updating the company website, Facebook, Twitter, etc.

Requirements For Applicants

Hours

Work schedule is 12 hours per week minimum commitment. Interns are assigned a fixed regular schedule based on their available hours. A set schedule allows interns to become familiar with projects/their responsibilities each week.

Qualifications

We look for star interns, students with a bright, positive attitude, intelligence, and potential. Other key qualities appreciated in our best interns are commitment, motivation, organization, responsibility, and professionalism. In addition, they are hardworking, personable, outgoing, fun, energetic and friendly, and therefore make a good fit and contribute to the great work atmosphere of our office. Candidates should be entering their junior or senior year of college.

We offer the opportunity to observe, learn, ask questions, and be integrally involved in the business. Many former interns who demonstrated talent, interest, desire and ability to contribute to the success of Mixed Media have been hired for part time staff positions. If you excel, and we have no current openings at the time of your graduation, we will be pleased to do whatever we can to help you find your first job in the industry.

The goal of the program is to expose you to all aspects of promotion so you can determine your own abilities and interests, and pursue your first career position having acquired knowledge, understanding, and confidence through you’re here.

College Credit

Students must receive credit through their college programs to be eligible for internships. Usually 12 hours per week earns 3 credits. Internships are unpaid.

Perks

• Free Cds
• Admission to client concerts

Application Procedure

Applications are accepted throughout the year.

For consideration, please email a cover letter along with your resume to:
mixedmediapromo@me.com

Thank you very much for your interest. We look forward to hearing from you, and wish you the best of luck.

Unfortunately we are unable to assist with accommodations for out of town students.

***We have a Mixed Media mascot. Students allergic to dogs please take note***